Website SEO and Technical Audit Service
Do you already have a website, but you’re not sure why it isn’t performing? Maybe you aren’t getting the traffic, maybe visitors aren’t opting-in to your offers, or maybe your customers are telling you that your site is hard to navigate around on and hard to find what they need. If you’re not sure if you need a redesign from the ground-up or if your current site can be improved with a few essential tweaks, a technical audit and search engine optimization audit might be just what the website doctor ordered. Once the audit is completed, I’ll provide my findings and some suggestions about what needs to be addressed to make your website more relevant to your intended audience.
HOW IT WORKS
Every audit engagement is customized to the needs of your business or organization, although there are some common aspects that are evaluated for every client.
- We’ll talk about your goals
- I’ll inspect your site
- I’ll send you the inspection report and to-do checklist
- You’ll make changes to your website (or hire someone to do this)
- We’ll monitor and watch your metrics improve over time
WHAT YOU’LL RECEIVE
I’ll deliver a comprehensive audit report that evaluates the following key aspects of your website, as well as recommendations for improvement where needed.
- Site design (including mobile responsiveness)
- Site structure
- Content quality
- Search engine optimization (SEO)
FREQUENTLY ASKED QUESTIONS
What Is Search Engine Optimization (SEO)?
Search engine optimization, or SEO for short, is a discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines like Google, Bing, and Yahoo. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. SEO isn’t just about building search engine-friendly websites. It is actually about making your site better for people too.
How Long Does It Take?
Under normal business circumstances, a website audit can be scheduled within a week. Once scheduled, the audit report will normally be delivered via email within 7-10 business days. If you need it faster, just let us know.
What Does It Cost?
If you are shopping for a new car and you ask this question of the salesman, you will likely hear an answer like “Well that depends on what features, options, and accessories you are looking for.” The same idea applies to an audit. The cost of the audit is dependent upon the size and complexity of the website and the objectives of the website. There are some variables that we need to discuss first and some optional audit features that can be included. Investments in an audit start at $497. Get in touch using the Contact form today and let’s start a discussion about it.
How Often Should An Audit Be Performed?
This depends on a number of variables and your objectives for the website. If you have never had an audit done, then your website is certainly overdue for one. Generally speaking, the more you depend on your website to provide leads, generate business, and attract new visitors, the more frequently you should have an audit done, but at least annually. You could even perform some auditing yourself.